The global cigarette of the twentieth century had its beginning in Richmond at the factories of Lewis Ginter and John Pope, made of bright leaf tobacco grown in Virginia and North Carolina. Soon this cigarette, developed in tandem with Jim Crow segregation, circulated around the world, including to China where the British American Tobacco Company built a thriving industry. This talk tells the story of how Ginter marketed the bright leaf cigarette first in gentlemen’s clubs in London, and how this cigarette soon came to dominate a global industry. In the process, Jim Crow segregation also inflected global capitalism.
Speaker: Nan Enstad, Professor of Community and Environmental Sociology at the University of Wisconsin, Madison and the author of Cigarettes Inc.: An Intimate History of Corporate Imperialism.
February 27, 2020 | 4:30 pm
International Center Commons